Warren Sai is bringing French Crepes in Grand Forks
Warren Sai is the founder of French Taste LLC in Grand Forks. French Taste LLC, is a restaurant business and a food truck business in the city of Grand Forks, North Dakota that serve traditional authentic sweet and savory crepes in a positive environment, high customer service and high food quality. Growing up in France Paris, Warren enjoyed eating crepes and playing soccer with his friends. At the University of North Dakota, he was the president of African Student Union and soccer coach for Greater Grand Forks Youth Football Association. His goal is to spread awareness of the french culture by investing into new projects and expanding his business.
Tell me about you background. Where did you grew up and your childhood memories?
I was born in Paris and moved to the US when I was 14 years old. Growing up, I played soccer from club to College at UND. Soccer is a sport that I have admired ever since I was five years old. I loved taking trips to different parts of France enjoying crepes and traveling around the world to learn about the different culture that connect us and mostly eat cultural food. My parents divorced at an early age in my childhood which impact my journey into coming in America after middle school since my dad lived in Chicago.
2. You had an extensive experience in Sales and Blockchain before starting French Taste. What lessons did you learn from these jobs?
There were many lessons that I learned from my past experience in Sales and being a student organization president in my school. Communication and confidence is key in business in any industry that you will lead and interact with customers and workers. Finding a solution to the problem and asking feedbacks from customers to customers is important to improve daily. Besides communication, I learned that there are two types of sales technique that a person must be aware of; Emotional and Logical selling are both key in scaling a business. In my business, I mostly use emotional selling more because I wanted to create feelings of trust and show empathy with my customers.
3. How did you get your idea and concept of French Taste?
Initially, I was majoring in engineering and at the end of every semester, I would fly back home and visit my family. When I was there, “I ate French Crepes because I just loved it!” During my third year of college, I wanted to start a business but my major was in engineering. At the end of the fall 2017 semester, I talked to my father about switching majors and ultimately starting a business. My family didn’t approve my decision and was not content at first with risky my journey but this did not stop me to pursue my dream of bringing the French culture into the University of North Dakota. Grand Forks is a small city and I wanted to bring the french culture through the crepes and share that with my friends, neighbors and classmates. In the fall of 2018, I wrote a business plan and started French Taste.
4. How did you get funded or what creative strategies did you use to execute on minimal cash flow?
In the earlier of stages of French Taste, I competed in a business competition. At the Red River Business competition, I placed in third and received $3,000 to start my business. Also, I competed UND Shark Tank in 2018 and 2019 finishing in 4th and 2nd place. I also lended money from a friend and loaned it from the bank. Some of the creative strategies that I used in executing my business on a minimal cash flow is that I always trusted myself in my decisions and prove that my business plan would work to my investors. It is not easy to raise money because people want to see results in a short period of time.
5. If you had one piece of advice for future entrepreneurs, what would it be?
One piece of advice that I have for future entrepreneurs is that whatever you do, make sure you that problem you solving is making you happy. When you start a business, you never know where it will take you. I didn’t start French Taste because of the money or status. It was simply a joy of spreading French culture through the crepes and making others happy. For months, I worked 80 hours a week and I would tell myself to not give up. Lastly, be positive and strive for greatness.